8 Books for Shifting Your Entrepreneurial Perspective

For many, 2020 has felt like a year of endless upheaval and change — two themes not poised to go away anytime soon. Not a single aspect of society has gone untouched by recent events, and business is no different.

Being a great entrepreneur doesn’t just mean making money when times are good. Great business leaders thrive during difficult moments, but that doesn’t make tough times any easier. If you’re hoping to learn how to weather the storm, gathering other perspectives is always helpful.

No one book will be able to tell you the secret to getting your business through uncertainty, but here are eight that can help.

Related: 20 Tips to Run Your Business During the Time of Lockdown and Curfew

1. Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It by Theresa M. Līna
In times of uncertainty, consumers stop taking risks and instead gravitate toward classic “go-to” brands — but how do those brands achieve that status in the first place? Be the Go-To is a deep dive into how various companies became “go-to” brands in the past and what businesses in today’s ever-volatile market need to do to achieve that same status.

2. Healing Hacks: Bring Your Body Back to Nature by Ian Hart
No matter how much entrepreneurs want to devote themselves to their businesses, they are, at the end of the day, human. If entrepreneurs want to be able to face down the challenges their business might face, they need to take care of themselves as well as their business.

Healing Hacks is Ian Hart’s story of personal and professional success followed by inexplicable medical disaster — and the inspiring healing process that followed.

3. Change (the) Management: Why We as Leaders Must Change for the Change to Last by Al Comeaux
Far too often, businesses in dire need of change focus on the small stuff. While there’s nothing wrong with an occasional readjustment, sometimes the only real solution is a top-down restructuring. Change (the) Management brings the conversation about change back to the leaders at the heart of it all, focusing on ways that radical change can help companies through any number of different issues.

Related: How to Thrive on Change

4. The Master Identity Thief: Testimony and Solutions of an Expert Witness by Dartanyon A. Williams
Dartanyon A. Williams was just 23 years old by the time he had established a multimillion-dollar crime syndicate — and he was behind bars not long after. The Master Identity Thief is Williams’ story of how he shifted his criminal skills toward different goals, exposing harrowing truths about white-collar crime and corporate greed in the process.

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